When a licensee has an agency representation agreement with a buyer, what is their obligation when showing another company's listing?

When a licensee has an agency representation agreement with a buyer, their primary obligation is to disclose the agency relationship and any material information related to the transaction. This is essential for maintaining transparency and trust in the transaction process. By disclosing the agency relationship, the licensee ensures that all parties involved are aware of their representation and interests. Additionally, sharing material information is crucial because it encompasses any relevant facts or details that could significantly influence the buyer's decision or the overall transaction.

Maintaining confidentiality about the buyer is also an important aspect of agency responsibilities, but the comprehensive requirement to disclose agency relationships and material facts supersedes this in the context of showing other companies' listings. Providing just the listing price to the seller does not fulfill the duties of a licensee acting in the best interests of their client. Lastly, while providing marketing materials to the seller might be part of general practice, it does not address the critical obligation of transparency and disclosure that the agency agreement necessitates. This is why disclosing the agency relationship and material information is the correct choice in this scenario.