What is the primary duty of a broker representing a seller?

The primary duty of a broker representing a seller is to represent the interests of the seller. This encompasses advocating for the seller’s goals, which typically include achieving the best possible sale price and favorable terms for the sale. The broker must provide guidance throughout the selling process, ensure clear communication between the seller and potential buyers, and leverage their market expertise to align the seller's objectives with market conditions.

By focusing on the seller's interests, the broker not only works to secure the best financial outcome for their client but also ensures that the seller's preferences and requirements are taken into account during negotiations and transactions. This fiduciary responsibility is a core principle of the real estate brokerage relationship and underscores the broker's commitment to promoting the seller's best interests throughout the entire real estate process.